S+ by ResMed in John Lewis Smart Home Zone
A smart device for a smart home
April 2016 saw department store John Lewis launching a new area in its London Oxford Street store dedicated to smart home technology. Split into 4 sections, kitchen, entertainment, sleep and home monitoring. This is a direct response to the rapid increase in desire for smart technology with life changing benefits. ResMed are delighted that John Lewis chose to feature the new S+ by ResMed™ in the ‘sleep’ section and it is testament to the award winning, feature rich technology which makes the S+ by ResMed so unique.
“The S+ by Resmed launched in April 2016 and is the UK’s first non-contact sleep monitor. This feature was crucial to us when choosing Resmed as the brand to partner for the Sleep area within Smart Home Oxford St. As this was an exclusive launch, we were able to give the product strong standout with demonstrations for customers by our expert Partners, all within the Smart home space. This is key to telling the story of any Smart home product, with the Resmed already being very well received by press and customers alike” – Blair Christie, buying, audio & smart home, John Lewis
What is the John Lewis Smart Home Zone?
Four “interactive zones” addressing smart kitchens, smart entertainment, smart bedrooms and smart home monitoring, are to make up the 1,000 square feet showcase on the 5th floor, the aim being to put in front of customers the devices, apps, services and systems that come together to deliver the smart home experience.
John Lewis buying director for electricals and home technology Johnathan Marsh said:
“We are seeking to demystify the latest smartest technology for our customers. In-store experiences are now key as we’ve seen customer demand for physical experiences before committing to purchase increase. To help customers understand which smart technology is for them, our partners have received extensive training to provide added value. Given our home and technology credentials, John Lewis is perfectly placed to support and lead the customer on the smart home journey.”